You have decided on evergreen topic ideas to write about for your website to rank into the new year, and your SEO strategy is solid at best.
But…you don’t know where to begin, what SEO trends to pay attention and what investment is needed that will guarantee your rankings in the SERPs? You’d probably be stuck, right?
While the core principles of SEO and search engines’ working algorithm haven’t changed dramatically since 2011 (when the Panda update was rolled out), algorithm updates and search trends are always evolving.
5 Essential SEO Trends to rank your website in 2022:
1. Core Web Vitals
Google is prioritizing user experience over everything else. In May 2020, Google introduced the Core Web Vitals and also confirmed that it would use the metric as a ranking factor in mobile search results. core web vitals consist of these performance metrics: Largest Contentful Paint (LCP): this measures the total time taken for the largest content asset on the page to load. LCP is measured in seconds. First Input Delay (FID): It measures how long it takes for your website to respond to a user’s first interaction with the page. Measured in seconds. Cumulative Layout Shift (CLS): An important metric that measures the number of unexpected layout shifts that occur throughout the lifespan of the page. Fortunately, optimizing Core Web Vitals isn’t that hard to achieve.
You can use tools to check your current website and identify pages that require optimization. As you decide on your SEO budget in 2022 and beyond, it’s important to invest in improving your website’s Core Web Vitals signal. This is going to significantly impact your search engine performance. How would you know if your website needs improvement? It’s quite simple as long as you have a Google Search Console integration. Simply log in and click on the Core web vitals tab to access your report. core web vitals Google search console Your report will focus on individual pages.
Hence, your Google Core Web Vitals report shows you: The number of ‘Poor URLs” The “URLs that need improvement” The “Good URLs.” Ultimately, you want all your URLs to be ‘good’ and compliant with this ranking factor. As you can see below, 78 URLs need improvement for this particular website: Core Web Vitals search mobile The Google PageSpeed Insights also shows you your Core Web Vitals report. It tells you how well your pages are performing for users. Simply plug in your website address (.e.g., bestwpseo.online) and hit the enter button on your keyboard.
The higher your Performance score, the better. I’m excited because the bestwpseo Core Web Vitals score is high (99) and green. So our website is well-optimized for users. Core Web Vitals For bestwpseo You may decide to improve your page experience yourself or through your in-house SEO team. However, if you need a professional digital marketing agency to assist you, we’re here to help you at Bestwpseo.
2. AI-Generated Content
AI-generated Content is a big buzzword in search engine optimization (SEO) and this trend will become more popular in 2023 even as Artificial Intelligence gets better. ai-generated-content It has become an increasingly popular alternative to hiring a human writer, and the cost of this service is significantly cheaper than a human writer. AI-powered SEO content tools like Jasper, CopyAi, and several others are built to leverage the machine learning model GPT-3 (third-generation Generative Pre-trained Transformer) via OpenAI — which was eventually licensed to Microsoft. With AI-generated content, a computer can write an unlimited number of words in a matter of seconds. Jasper.ai, for example, can generate a unique and readable article for you.
Alternatively, people with great writing skills can use AI-generated content as a rough draft and build on it. While AI-generated content will continue to be a powerful supplement, it’s important to remember the fundamentals of SEO, which entails: Proper keyword research Thorough market research Original content that adds value Trusted and relevant inbound links In the end, content should add value to the user and offer a unique perspective on any topic. In addition, it should feature original viewpoints or insights from a niche expert. AI-generated Content is already being used by many big companies and brands (such as IBM, Logitech, and Qatar Airways) to create branded content.
These AI writers can generate ideas and content at scale, and help brands understand their competitors better. However, AI-generated content can never capture a brand’s unique message, personality, or voice. That is why relying on Jarvis or any other AI writer completely puts brands at risk of being dinged by Google — since automated content creation always fails to resonate with users.
3. Voice Search Voice
searches are becoming increasingly popular, and it’s estimated that 122.7 million people in the U.S. will use voice search services in the next 5 years. Currently, voice search services are used by people looking for quick answers (such as ‘what is the time zone in India’), playing music, setting reminders, and more. Besides, searching with voice search is almost 4X faster than typing. voice search words per minute Voice search trends have multiple implications for businesses and consumers alike.
The increasing use of smart speakers and chatbots across the globe will drive the adoption of voice technologies. Because people are built to talk, it is natural for them to want to ask for information via voice. Therefore, brands should ensure that their content is optimized for voice searches: Create content that’s informative and conversational. Use plenty of subheadings and bullets to break up large chunks of paragraphs. Write in short sentences, and answer questions with numbers.
Pro tip: Consider using video content to optimize for voice searches. Google can separate the relevant parts of a video to show ‘key moments in the search results. Use Videos where they make sense
4. Social Listening
As SEO becomes more competitive, listening to social media conversations is becoming an increasingly important element of online marketing strategies. Social listening takes monitoring to a whole new level. It tells you ‘why’ people are talking about a product or topic at a particular time.
Social listening Not only does it help you determine which topics your customers are talking about, but it can also help you discover new product ideas and blog post topics. There are social listening tools (e.g., Google Alerts, Brand Watch, HootSuite) that come in handy for this purpose. You can track keywords, topics, brand mentions, products, events, news, or any information you want. You may also find that people are asking very specific questions that you may be able to address by listening to their conversations. Did you know that 13% of dissatisfied customers will share negative news with 15+ people? Today, it’s worse because they can share their experiences with hundreds and thousands of people on social media. And if customers don’t think you don’t care about them, 68% of them will leave your company, according to Super Office. You need a solid social listening strategy.
Begin with the major social media channels — Facebook, Twitter, LinkedIn, and Instagram. For example, a Spectrum customer tweeted about her displeasure on Twitter about an ‘outage’ and a Spectrum customer agent responded promptly to address her complaints. listening to This is a great way to deliver top-notch customer service and build a strong brand. One of the benefits of social media listening is the ability to listen to your competitors’ conversations in real time.
This can help you learn what they’re doing right and what they’re ignoring. It can also help you spot any mistakes that your competitors may have made or criticism they’ve received from the press. You can gain insights from customer complaints, reviews, and testimonials. These insights can form the foundation of a good article, video, podcast, or even an eBook or online course.
5. Google’s E.A.T.
E.A.T. is an acronym for Expertise, Authority, and Trust. The E.A.T trend is one of the most talked-about trends in SEO. It’s particularly crucial for YMYL (Your Money, Your Life) topics and websites. Google E.A.T. In 2022 and beyond, Google is evaluating the expertise, authority, and credibility of the person who wrote a piece of content. It also takes into account the entire website.
For example, an article on Chiropractic treatment by a Chiropractor or medical doctor with experience is more valuable than a blog post on the same topic by a non-medical professional. Where the article is published also matters. If the above article is published on MayoClinic, for example, then it’ll rank better compared to when it’s published on Inc.
The former is a health-related website with authority while Inc. is primarily focused on business. Google is constantly changing its Rater Guidelines, and E.A.T is likely to change over time. Pro tip: To win in today’s ever-changing SEO world, focus on your core expertise and create content that demonstrates your professionalism. If you’re a Fitness coach, stick to that niche and build authority around it.